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SCIENTIFIC-PRACTICAL PEER-REVIEWED MONTHLY JOURNAL.
INSTITUTION OF MINISTRY OF PUBLIC HEALTH OF THE REPUBLIC OF BELARUS

Principles of health services sales

A modern specialist is used to note scientific progress attributes — from a new cell phone models to the high-tech methods used to achieve the best results in their professional activities. However, it should be noted that a model of service sale still needs searching and identifying as concerns the relationships between a professional and a client. We know "what" we can sell but do not know "how" we can do it. A specialist in the medical services sale needs clear guidelines that standardize and improve customer support, maintain and ensure his/her right of choice and freedom of it.

The article offers universal techniques and recommendations for working with a client. Today, they form the basis for training any professional in working with clients as they summarize the experience and research results of domestic and foreign experts in the field of psychology and sociology, business communication.